Saturday, October 7, 2017

EPA Green Racing Program Promotes Fuel Efficiency

A veteran of strategic marketing in the motorsport arena, Jason Altzman is the managing principal of Aero Marketing Group based in Phoenix, Arizona. Through his work in marketing, Jason Altzman has been involved in helping the US Environmental Protection Agency (EPA) fast track the Green Racing program

Motorsports has had a rich history of driving auto industry innovation and vehicle safety, durability, and performance. Leveraging this influence, the EPA partnered with the auto industry to achieve cleaner, more fuel-efficient racing through Green Racing. By challenging the motorsports industry to use clean fuels and alternative technologies to drive just as fast, the new practices will further standard public acceptance and market adoption. 

Since its inception, Green Racing has achieved significant success. The American Le Mans Series (ALMS) was first to adopt green racing principles in 2009. In its 2011 season, ALMS vehicles used 43% less fuel with untainted efficiency. 

Green racing principles have attracted significant attention from racecar enthusiasts, boosting the public’s awareness of green racing technologies. The EPA even developed Green Racing simulators, virtually putting racecar enthusiasts in the driver’s seat of a fuel-efficient racecar.

Sunday, July 16, 2017

International Motorsport Drivers Clinch Victory

Jason Altzman is the managing principal of Aero Marketing Group in Phoenix, Arizona. Aero Marketing specializes in assembling creative marketing strategies for clients in the automotive and motorsport industries. A former competitor on the International Motorsport team, Jason Altzman is uniquely equipped to meet the specific marketing needs of his clients.

Based in Grey Lynn, Auckland, International Motorsport is one of New Zealand’s premier racing organizations, with a history that stretches back more than 50 years. One of the largest race teams in the country, the organization has a proven record of winning national motorsport championships such as the V8 SuperTourer and the South Island Endurance Championship. 

International Motorsport (IMS) drivers Neild Foster and Johnny Reid recently snagged a championship victory in the New Zealand Endurance Championship, held at Christchurch’s Mike Pero Motorsport Park on March 18, 2017. The race, decided in the last few laps, resulted in a third place finish for the IMS Audi R8 and a first place finish for the Ferrari 458. 

The New Zealand Endurance championship is a joint venture between the South Island Endurance Racing Club, the North Island Endurance Racing Club, and Motorsport New Zealand. Competitors consist of 20 cars from each island and participate in either one- or three-hour races.