Saturday, October 7, 2017

EPA Green Racing Program Promotes Fuel Efficiency


A veteran of strategic marketing in the motorsport arena, Jason Altzman is the managing principal of Aero Marketing Group based in Phoenix, Arizona. Through his work in marketing, Jason Altzman has been involved in helping the US Environmental Protection Agency (EPA) fast track the Green Racing program

Motorsports has had a rich history of driving auto industry innovation and vehicle safety, durability, and performance. Leveraging this influence, the EPA partnered with the auto industry to achieve cleaner, more fuel-efficient racing through Green Racing. By challenging the motorsports industry to use clean fuels and alternative technologies to drive just as fast, the new practices will further standard public acceptance and market adoption. 

Since its inception, Green Racing has achieved significant success. The American Le Mans Series (ALMS) was first to adopt green racing principles in 2009. In its 2011 season, ALMS vehicles used 43% less fuel with untainted efficiency. 

Green racing principles have attracted significant attention from racecar enthusiasts, boosting the public’s awareness of green racing technologies. The EPA even developed Green Racing simulators, virtually putting racecar enthusiasts in the driver’s seat of a fuel-efficient racecar.

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